I'm Matti Hicks, a senior UX designer and researcher (💪)
Based in The Hague, in the past 14 years I've worked in areas such as education, travel, social, banking, health and medical, and engineering.

Explore my portfolio or View my CV [pdf]

Overhauling EF’s booking flow

Designing an intuitive booking experience for language programs abroad for kids and parents

Read case study

Transforming the End-to-End EF Customer Experience

Created seamless customer journeys and helped align internal operations to inspire confidence and drive bookings

Read case study

Designing Portable Ultrasound for Village Midwives

Creating a user-friendly ultrasound UI for midwives in rural Uganda, informed by field research

Read case study

Driving Sustainability Transparency at a Swiss bank

Developing a Sustainability Hub on Credit-Suisse.com

Read case study

Revamping Retail Banking

Simplifying banking through a new dashboard and redesigned navigation

Read case study

About Matti

I grew up in Kansas City, Missouri, raised by two hardworking parents who reluctantly let me study abroad in Germany when I was 17. After graduating high school I moved to Seattle and worked in cafes until I could afford college.

In college, I developed a strong foundation in art, digital design, and research, while also exploring international experiences in Italy, the Netherlands, and Uganda. These opportunities shaped my passion for crafting human-centered solutions.

Less than a month after graduating college I moved to Switzerland where I lived for ten years. In June 2022, I moved to the Netherlands.

🇳🇱 ☺️